The profession has lost 10,000 jobs in 2012, while the market declined by 150,000 sales. Networks of agents take advantage of the crisis to weave their Web throughout the territory.
27,000 agencies, singapore new launch condo - this too for a market from 805.000 less than 650,000 sales in two years? Some 3,000 of these companies from 2 to 4 people on average would have closed their doors in 2012, resulting in the deaths of about 10,000 jobs. 'A fall following that of 2008 while downsizing was not really reconstructed', notes Frédéric Monssù, Executive Director of the network Guy hiccups real estate, which has 472 branches, against 482 a year ago. "It should be noted these figures, he continues, we open agencies in major cities, we close in SMEs of less than 20,000 inhabitants, where the market is really sinister."
Most of the other major networks as Laforet, Era, Century 21 accuse the coup. Yet several launch recruitment campaigns apparently at odds with the spirit of the times since all provide for a further reduction in transactions in 2013. Era has launched its «job dating» meetings in different cities in France where all graduates, trained, experienced or not, are invited to attend. The Réseau search 600 new employees, employees or commercial agents paid to the commission. Century 21 for its part would like to recruit 1,200, negotiators, managers in the various articles in the trades of the transaction and the administration of property. "It is in times of crisis, while goods to sell less well, slower and less expensive than the real estate agent's advice, its network of clients and professionalism are meaningless", explains Laurent Vimont, president of Century 21. Another argument to justify the expansion: "all signs confused, our market shares do not reach 50% of sales, justifies François Gagnon, the European boss of the network Era. At least 300,000 are signed between individuals, without intermediaries, there are great reserves of development. »
In fact, some were not mistaken. Despite the crisis, the sector of the networks of agents continues to grow. About 10 businesses are now gathered in the Union Syremi, Capifrance and Optimhome are working some 5,000 commercial agents. These sellers, paid only on their turnover, are detached from any "physical" structure No agency, no showcase, some occupy even another job and work at night and on weekends. With 200 to 400 euros per month, the network provides a 'kit' of communication that brings them a brand and visibility on the Internet. Then to each his personal network, its tricks, its bagou... to retrieve sales mandates and ferrer buyers that they lead to the notary.
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